Some of the data from your site will tell you what your customers do. When you look even closer however, it will tell you what they don’t do as well. Both are important when it comes to search engine optimisation.
Spotting what (more…)
Website statistics: What customers don’t do can tell you what they do do
How do I know how many people are looking at my website?
Before you even think about SEO for your website, you first need to know how many visitors your site is getting already, where they’re coming from and what keywords they’re searching on. Without knowing how many visitors your website is getting already how can you even put a value on any SEO services you might get, and how important increased traffic is to you now?
For example, you may be getting one enquiry per day from your website. You may be happy with that, but if your website is getting 500 visitors per day, then that one enquiry would represent a very poor conversion rate indeed. This would mean that your website needs looking at from a (more…)
How many visitors does my website need to be successful?
Most people consider SEO to be all about rankings. Where your website ranks in certain search engines, for certain keywords, is often considered the most important result from any
search engine optimisation campaign.
This is of course utter nonsense. Where your website ranks for what keywords is only a small part of what SEO is all about. What is more important, for example, is how much traffic you receive from those keywords. There’s no point ranking at the top of Google for a search phrase if nobody is searching for it – it’s like having exclusive rights to a product that no-one wants.
So, armed with the knowledge that visitors are more important than rankings, how many visitors to your website do you need?
This is another of those open ended questions unfortunately, as it depends on what your website is, what your conversion rate is like and where your visitors are coming from. For example, if your website (more…)
How to know when your keywords are wrong
When you start a new business, it’s important to first conduct market research into the potential business to see whether it is a viable enterprise. You need to look at the size of the market, the strength of the competition and whether you can make enough profit to warrant the time and effort. You wouldn’t just have an idea and begin the business without any research, as you could be wasting your time flogging a dead horse in what proves to be a very costly mistake.
So why do so many people do this with their SEO?
It’s an all too common sight in the field of search engine optimisation to see websites, often promoted by SEO agencies, being optimised for the wrong keywords. Businesses can spend a lot of money, often thousands or tens (more…)
Facebook Insights
When you run a website, whether it’s a blog, a brochure site or an ecommerce website, you can track how many people access your site using stats packages such as Google Analytics. Analytics even tells you what countries your visitors came from, what counties or regions they’re based in and even what towns in some instances.
What Analytics doesn’t give you however is a breakdown on the age-group of your website’s visitors, and their sex. For this sort of information you’d need your visitors to register on your website and enter their full details – which is rare, and unlikely.
With Facebook however, when you have a Facebook Fan Page you can get the full details of your page’s fans, the visitors to your page, and their sex and age. This allows you to determine exactly how to cater your offerings to your (more…)
Facebook Weekly Page Update emails
Internet marketing companies have been using Facebook for some time now to further promote their name, brand and the websites of their clients online. One of the best ways to do this is with the ‘pages’ section of Facebook, where you can make a ‘fan page’ for your website, your business, your club or even yourself (if you’re that way inclined).
Unlike websites however, Facebook doesn’t offer a lot of reporting with these pages, save for the few scant details you get in the ‘insights’ section of each page, which tells you things like how much post interaction you’ve had in the last week.
This week however Facebook launched a new service where it emailed brief stats to page admins for their Facebook pages. The details came out in a single email, complete with (more…)
How can I increase my Google ranking?
It’s a question often asked online, but few websites actually tell you how to do it. Here’s a little tip you can use to help your website to rank a little bit higher in Google’s rankings, and to stand out from the rest.
Firstly, you need to be adding content to your website. This is a given. If you’re not adding regular content in the form of news, articles or blogs, begin now. You can’t expect to become the biggest and the best if you’re not putting the work in to your website.
Now that you are adding regular content, check your website’s statistics. Not your rankings, your statistics. This could be by using Google Analytics, AW Stats, or some other stats package. Have a look at your website’s current traffic and what keywords your visitors are searching for. You want to look for key phrases that are two or more words. This is called ‘longtail search’.
Now, this is the clever bit. Put those key phrases into (more…)
Why your search engine rankings are unimportant
When you hire an SEO company, or contract the services of an SEO consultant, what is the most important thing you’re hoping they can do for you?
If you said ‘to increase the ranking of your website in the search engines’ you’ve missed the point of search engine optimisation.
Now yes, SEO is about optimising websites so that they appear higher up the search engines. This is obvious. However, this doesn’t necessarily help your website to receive more traffic, or more sales. Your website ranking higher in the search engines is akin to your company increasing (more…)
