A recent report has shown that many companies in the UK and throughout the world are still failing to use social media to its full potential. Possibly losing out financially as a result, the findings will surprise a (more…)

Pinterest, the photo sharing site, has overtaken Google +, LinkedIn and MySpace to reach third spot in the popularity stakes for social networking sites in the US. (more…)

A recent study carried out by the University of Miami School of Business indicates that the presence of a social media badge on a website can affect purchases made (more…)

Companies that maintain a presence on social networks such as Twitter and Facebook will likely have to give a lot more credence to their SEO strategies on the platforms, if a new approach to search is taken up by the masses.

In a first of its kind, the two major players have joined forces with (more…)

The Zeitgeist 2011 advert, created by Google, has become the most shared ad during December 2011. According to the Internet Advertising Bureau UK, the Google Zeitgeist ad was shared over half a million times on Facebook, Twitter and blogs. The Zeitgeist translates (more…)

Delegates representing smaller companies at The Mortgage Event (TME) 2011, were warned to focus more of their efforts on their social marketing strategies.

The advice came from one of (more…)

Representatives of the search and social media industries recently appeared in Parliamentary discussions on the influence of the social media. The Parliament and Internet Conference for 2011 focused on the influence of the internet in real-world society, discussing the role of the social media in a democratic society, among (more…)

Ever wonder about the longevity of your social media content? A new report from bitly has revealed just how much time a social media story has to gain attention. The report, which was based (more…)