Most UK businesses are aware of the lost man hours they suffer as a result of such things as Facebook, staff checking personal emails and generally throwing sickies whenever the mood takes, but few are aware of the lost man hours caused by wayward apostrophes in the English (more…)

‘Keywordiness’ may not be an official term, but it should be. When optimising your pages, it’s not just the presence of keywords in text that counts. Also important is the way the rest of the text on the page supports the keywords: its keywordiness.

A lot of sites miss (more…)

Captain Obvious is a superhero close to the hearts of all ordinary folk. Whenever a co-worker looks out your window and informs you that it’s raining; whenever someone comments that a crying person seems sad; whenever someone says, ‘That’s funny!’ after laughing at a joke, Captain Obvious will be near. Captain Obvious is (more…)

How important is spelling, grammar and punctuation to SEO? You might be tempted to say ‘not terribly.’ A letter in the wrong place, or missing in the right one, is a tiny thing compared to the rest of your search engine optimisation campaign, but it can completely (more…)

Good SEO content should be like a box of chocolates. Not in the Forrest Gump sense, in which you never know just what you’re going to get, but in the sense many of us struggle with at times: addictive. Content for (more…)

You may not have noticed, but the internet has an incredibly short attention-
Oh, wait. Come back! Press pause on that YouTube clip you’re watching, hold that IM chat, and refrain from status updates for a few moments. Now, (more…)

Dead content is stalking the net. Thousands of undead articles, shambling across the web, sucking the lifeblood out of unsuspecting websites… (more…)