You may not have noticed, but the internet has an incredibly short attention-
Oh, wait. Come back! Press pause on that YouTube clip you’re watching, hold that IM chat, and refrain from status updates for a few moments. Now, (more…)

Dead content is stalking the net. Thousands of undead articles, shambling across the web, sucking the lifeblood out of unsuspecting websites… (more…)

I bet you’ve never thought of a war happening within your website. Especially not the superhero-versus-supervillain, monumental-battles-in-dark-streets kind. But there is.

Successful search (more…)

Have you ever noticed that characters in fairytales get some pretty amazing gifts? Personally, I’ve never had someone come up to me and offer golden cups, eternal, youthful beauty or a casketful of diamonds. At least, not in a completely sober environment. We all know in real life, such gifts just don’t happen.

Except they do. Without (more…)

When you’re planning content to support your site’s search engine optimisation campaign, you have two options: the lion or the gazelle approach. (more…)

A very wise person once said that it was (more…)

Welcome to the Internet. It’s upside-down land. Doughnuts fall from the skies, trees grow leaves under ground and dogs walk people down the virtual streets of Liverpool. Become spellbound by the splendiferous things here you could never imagine. Oh, the amazing and fantastical world of the Internet!

Okay, maybe that’s taking things too far – but there is at least one thing that is in reverse on the internet. (more…)

If there’s something the Twilight series should have taught us, it’s that just because it’s popular doesn’t mean it’s good.

Anyone who has a teenage daughter in the house will have heard of the Twilight series, and just about everyone else will have as well. The brooding, sparkly vampires and (more…)