One aspect of SEO that many website owners (and indeed some SEO experts) often get wrong is optimising for specific geographic areas, such as towns and cities. If you have a business or service that operates nationwide in a specific country (let’s say the UK, for argument’s sake) and you want people to find your website whenever they Google for your service + their location, you’ll need to (more…)

Anyone who has used WordPress in any depth will know just how great it can be for SEO. The software alone has so many advantages over other publishing tools that we really haven’t got time to go into them, and when you add to this the number of plugins that can be downloaded for (more…)

Search engine optimisation experts seem to have a hard set of rules on keyword placement. If you listen to all the advice from those in SEO careers, you’ll be planting keywords within your title tags, headlines, first sentences, captions and links. You’ll bold at least one instance of the keyword, and (more…)

There are a few search engine optimisation experts who argue against allowing users to post links on a website. They argue this for a reason. Letting other people post their links on your pages can be risky business, even if you do have a filtering process in place. On the other hand, refusing to (more…)

‘Crawl budget’ is an intriguing term. It brings to mind pictures of search engine spiders creeping across sites, hoarding little pouches of indexing money. If this image is what’s in your head, great. It’s exactly what you should be thinking about when planning your site’s structure (more…)

Picture a restaurant. It’s lunch time in downtown Liverpool, you’re hungry, and you know that this place serves the most absolutely mouth-watering curry and chips (or meal of your choice) in town. The trouble is, they’re so popular you can’t get the attention of a server.

Now you know how Google feels. (more…)

Ever looked at the ingredients of a carton of preserved juice? If you regularly drink from the cheap juice aisle in the Chester Sainsburys, I’ll give you a tip: don’t look. The list of chemicals in preserved juice is enough to make you switch to water permanently. The lengths to which we (more…)