Align your website with search engines and users with Search engine optimisation (SEO). Attract qualified traffic and maximise your return on investment.
Deep in the jungle, a lone figure wends its wary way through long-forgotten paths. Ancient map in hand, the adventurer hacks and cuts their way to a forbidden temple deep within the jungle, seeking the treasure therein. Will they succeed? Or will they forever wander, doomed, tangled in the foliage?
This may sound like a scene from an Indiana Jones movie (more…)
A lot of SEO is about technical considerations, but as the search engines become more intuitive,
search engine optimisation is becoming a combination of SEO, sales work and smart PR.
How is public relations involved in SEO? To get good rankings these days, you need to be able to attract attention. Any popularity you build directly affects your position with the search engines.
When you want to gain attention (more…)
He was Wales’ answer to Elvis Presley. He came from Ely in Cardiff, wore denim, had jet black hair and his armies of female fans called him ‘Shaky’. He is of course, Shakin’ Stevens, the legend.
As well as having hits with singles such as ‘Green Door’, ‘This Ole House’ and ‘Merry Christmas Everyone’ (you might know it better as Snow Is Falling) Shaky also has some very wise words on the subject of SEO.
No, we haven’t taken leave of our senses. If you analyse the lyrics to his classic ‘This Ole House’ you’ll see (more…)
James Bond 007 is the master spy working for the British Government, battling the enemies of freedom. Over the years, Ian Fleming’s character has been portrayed by numerous actors, from the heights of Connery and Craig, to the lows of Lazenby. However, which incarnation of James Bond would make the best SEO expert, and all round Internet marketing professional.
Let’s have a look at the candidates:
Sean Connery
Connery was the first, and some would say the best, James Bond. While Connery may have played Bond long before the Internet was even thought of, he knew the power and importance of links. Connery’s Bond cut a swathe through most of Europe in his pursuit of SPECTRE, but he always had contacts on hand to help him out and point him in the right direction – contacts such as Felix Leiter in the CIA.
Connery was link building way before the (more…)
A few weeks ago we discovered something quite disturbing online. It’s disturbing for two reasons: firstly it’s an unethical thing for a company to do and secondly it’s incredibly naïve.
What are we talking about? Reputation management of course.
We found that a company (who we shall not name) employs people to look after their reputation online. Now, this isn’t a bad thing at all. There are ways to look after your online reputation in order to make sure that when people search for your company that they’re not confronted with negative comments. To do this you need to be very skilful, very subtle and subvert the search engines results pages (SERPs) so that you control what people find.
You do NOT do this by going around websites and forums, such as blagger.com and ciao.co.uk, pretending to be satisfied customers of your company and leaving (more…)
Buffy, the Vampire Slayer, had seven glorious years on our TV screens battling the forces of darkness from demons to robots to gods, yet how would the Slayer and her Scooby gang cope with the arduous task of SEOing a website for Google? Buffy knows the way to a Vampire’s heart is through his chest with a sharpened stake (possibly Mr Pointy) but does she know how to achieve top rankings in Google for a competitive industry?
You bet she does. This guide will tell you just what the chosen one would do to SEO a website and how her Scooby gang would chip in with support.
Rupert Giles (Ripper)
Sadly, Giles has an inbuilt hatred of all things computer related so his input into any SEO campaign would have to be purely strategic. Luckily, Giles is an expert at strategy and research, which is essential for any SEO campaign. Giles would begin by researching your keywords (using his books of course, he refuses to touch an infernal computer) and determine which keywords would bring you the most traffic. Giles would also conduct extensive research into your competitors so that all of their (more…)
We’ve written recently about how The A-Team would perform SEO on your website, and guarded you against the dark side with Darth Vader’s guide to black hat SEO; but how would the Transformers SEO your website?
The Transformers have been around for over twenty five years and have existed in toys, comics, cartoon shows and now two successful movies by Michael Bay, but their SEO exploits haven’t been talked about that much of late. This is a shame, because SEO is what brings Optimus Prime and his Autobots together with Megatron and the Decepticons in pursuit of a common goal; the promotion of websites.
So just what would the Transformers do to SEO your website, and which Transformers would be involved?
Optimus prime
Optimus is a natural leader, and an excellent strategist, but above all else, has a very high set of morals. Prime would never harm any human life, destroy something of natural beauty or perform any unethical, black hat SEO. You can feel safe in the knowledge that Optimus Prime is handling your search engine optimisation campaign because you know that Prime will do the right thing, and he’ll battle ‘til the end for (more…)
When you need SEO on your website, you want to hire the very best you can. As we all know from watching Saturday afternoon television, the A-Team are the very best at everything they do. They can run taxi firms, save logging firms, rescue kidnapped daughters and even fend off bounty hunters. One thing the A-Team never had to do however was SEO someone’s website.
So, if the A-Team were in the search engine optimisation business, exactly how would they perform SEO for a website?
Hannibal
First off, you can bet Colonel John ‘Hannibal’ Smith would be on the jazz and have a plan. An SEO strategy is essential for performing successful SEO, and as Hannibal is the best at coming up with plans, plans that come together, he’d be pretty good at devising an SEO strategy for your website.
Hannibal also likes to get people involved in his plans, so that when the A-Team have rode off into the sunset the people they have saved can fend for themselves. This is also important in SEO as you want to be able to learn what is being done on your website and with Hannibal leading the way you can be sure that you’ll be involved; even if you don’t know exactly why you’re doing what he’s asked.
B.A.
Sergeant Bosco B.A. Baracus isn’t just about throwing people one helluva far distance, drinking milk and selling Snickers bars; he’s also (more…)
Google+ has now extended invitations to teenagers, allowing anyone over the age of 13 to sign up to the social networking site. The Internet giant has introduced features to help keep teenagers safe online.
(read more)
As the Facebook Initial Public Offering has now been made official, the social networking site could have the necessary power to overtake Google as the global leaders. Financial analysts and industry insiders believe that a large cash injection could enable
(read more)
An article appeared on Search Engine Journal this week, aiming to help those seeking a job at an SEO agency perform well at interview. The article focused on asking some well respected names in the world of search, to give their favourite interview questions.
(read more)