It is that time of the year again, as we rush headlong into Christmas and the New Year, that “top lists of the year” do the rounds. Always interesting and a great way to put off that work that the boss is chasing of course, the top Twitter hashtags of 2011 have been announced. (more…)
Spamtastic: there’s more to fear than Google
SEO could be said to concentrate on Google a little too much sometimes. This focus can blind site owners to their real audience: internet users. Being blinded by the sparkle of Google’s shiny, shiny rankings, site owners can do things which their target market will later lead them to regret. Take spam (more…)
Some more SEO wisdom from Homer
When they created Homer Simpson, they were really tapping into something that has been the basis of comedy writing for centuries; the babbling, unthinking idiot whose plans fail for lack of forethought, who stumbles through life, causing disasters. It’s hilarious when it’s fiction, but when it happens in real life… D’oh.
Those within the SEO industry can seriously learn from Homer. I’ve already talked about those ‘d’oh!’ moments that (more…)
Why your website is not an iPhone
It may seem fairly obvious that your website is not an iPhone. The tell-tale clues are there. iPhones are mobile devices used to talk, text and post embarrassing photos of friends while on the go. Your website is a digital entity which serves customers and furthers the goals of your business. However, there are other, more subtle, reasons your site is not, and should not (more…)
Meta name=“revisit-after” – and why it’s an SEO myth
One of the biggest problems with SEO is that you never know when someone is an SEO expert, or when they’re just making it up as they go. This is a problem because there are no formal qualifications with SEO. You don’t need to pass any exams, or please any governing bodies, before you can offer your
search engine optimisation services to the world, claiming yourself to be an SEO guru.
This is particularly problematic for small businesses, as they’re more likely to hire the services of one of the smaller breed of SEO companies who promise a personal service for less money – even though they have no more knowledge of SEO than your average Facebook user.
In Ellesmere Port and the surrounding area for example there are a number of small ‘SEO companies’, all proclaiming to know the industry backwards and having years of experience, yet a look at some of the websites shows they don’t. Rather than being experienced in the field of SEO they have instead learned their knowledge from (more…)
Avoid those ‘D’oh!’ moments in SEO
Homer Simpson doesn’t have a lot to be thanked for in this world. The Simpsons, in general, is a fairly praiseworthy show in philosophical terms. There aren’t very many situations in life that don’t relate back to a Simpsons moment in one way or another. But Homer… well, there’s really only one thing I can think of: the ‘D’oh!’ moments.
You know the ones I mean. People in IT and SEO certainly know which moments I mean. Those moments such as when you publish your site’s new page and realise that instead of publishing your wonderfully polished new homepage content, you’ve posted your (more…)
