A report by KPMG, the professional services company which provides Audit, Advisory and Tax services to global firms, has published some surprising results from a social media report it recently conducted.

The survey, which polled a total of 1,850 managers and over 2,000 employers across ten countries, found that western businesses have been slower in adopting the use of social networks for online marketing.

When compared to companies based in countries such as the UK, it found that firms in Brazil, India (more…)

Social media remains a growing industry on the Internet today; for the great and the good, the great unwashed and the great and not so great of the business world.

However, 2011 was something of a damp squib regards any major advances. Despite this, Mashable.com seems to think there were some things we should remember.

The biggest thing to happen to social media was Google +, which started off slowly back in the summer, but is now gaining (more…)

The Google+ social networking tool has not been in existence for a short time, but already tech developers are convinced that it will catch up with its number one rival, Facebook. A quarterly survey by Appcelerator, a Web development tool maker (more…)

Social media encourages sharing. If nothing else, sharing is prompted by the constant need for content. If you’re stuck for something to post as your second tweet for the day, forwarding something you’ve come across can seem like a great idea. But what does it do to your (more…)

According to a survey conducted by TalkTalk Business, Small to Medium-sized Enterprises (SMEs) aren’t harnessing the full benefits of social media. With a (more…)

Facebook is often mentioned in relation to link building for search engine optimisation, but site owners don’t have to be heavily involved in SEO careers to know that social media sites can provide more than links. So is Facebook useful for businesses? If so, how can you make use of it for your site? (more…)

The recent death of Amy Winehouse was the source of a lot of tweets, most notably those from celebrity friends and admirers. In amongst the throng was top-rated tweeter Ashton Kutcher, whose condolence tweet was a little sub-par to say the least, in some (more…)

Twitter can be an excellent social media tool as a part of a larger search engine optimisation plan, but it can also be a danger. When you’re concerned about your online (more…)