I am a jack of all trades, been doing this for years and have learned many of the skills. I don’t do pretty as well as those arty farty types. I don’t see the world in terms of code alone, but damned if I disagree with you because I use a combo of skills to create workable, well planned, result bearing web sites.

I know that SEO can be broken down into the bullshit and the real stuff. If you want the real stuff find an old timer that can trace his heritage back to the days of 14.4k modems, then you have an expert all rounder, but if he came out of college two weeks ago he does need to specialise, like maybe in registering domains.